So the biggest one-man brand in fashion is getting bigger on October 15th, when Polo Ralph Lauren opens a 22,000-square-foot store at Madison Avenue and 72nd Street in Manhattan. The store, built to resemble a mansion, will be the brand’s largest women’s store and will also feature home collections and new lines of lingerie and fine jewelry.
The building and the products scream glamour, but despite the $159,000 diamond necklaces, retail analysts said rich tourists and New Yorkers were not the store’s only intended audience. In a classic effort of brand building, the store is also meant to excite more ordinary shoppers who sustain the company’s profitable polo-and-khaki business, the analysts said. - NYTimes.Com
Images: Vogue.Com
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